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The Legends Of The Guardians Australian Film Premiere - Sydney, September 2010
Roadshow Films hosted a AAA Film Premiere event for the new Australian computer animated film “The Legend of the Guardians: The Owls of Ga’Hoole”.
The event was an exhibit style experience for 1000 guests and media on the evening of 24th September 2010 at Hoyts Cinema, EQ. The event took guests on a journey to explore the film’s inspiration, development, environments, characters and themes of the film and to allow unique access for TV and print media to the voice talents and scenes.
Visual Event Management (VEM) was proud to be chosen by Roadshow Films to design and produce this prestigious event.
We designed the environment and journey to comprise 6 parts:
1. The entrance as a live forest walkway, with vignettes referring to the scenes to come,
2. The media wall as a living vertical greenery wall, with subtle Title Treatment branding and Stage 1 showing the Tree background, highlighting the living environment of the Guardians and showing the inspirations of the film’s designers, including a large waterfall,
3. Stage 2, the darker environment of The Beaks, evoking the evil atmosphere of the villains,
4. Stage 3, showcasing the magnificent animation of concepts ot the Storm flying scene and the development of the characters of the film’s heroes,
5. Stage 4, the environment within the Guardian’s Tree, using living trees and panoramic footage from the film to provide a feeling of life within the Tree,
6. The walkway to the cinemas, using lighting and sound effects to maintain the mood of the experience right into the cinemas themselves.
The complexity and richness of the film was maintained throughout the experience, by using backdrops, live scenery and moving effects, TV monitors and video projectors showing completed scenes, inspiration footage, character and animation development and scenes showing the animators craft in developing scenes and adding effects, movement, image overlay and final compositing.
Character cutouts, signage, matched floor coverings and final theming touches, together with a final overlay of lighting, soundscapes and video effects produced an environment in which the media and guests alike were transported into the world of Ga’Hoole.
Media were provided access to many of the voice talents, including Geoffrey Rush and David Wenham, prior to the guests arriving for the 3D screenings in 3 cinemas.
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Star Trek World Film Premiere - Sydney Opera House, April 7th, 2009
Paramount Films briefed VEM that Sydney was to host the World Premiere for the new Star Trek Film.
As befitted this iconic release of a new direction and re-awakening of the franchise, it was to be held in an iconic location, oh and by the way, everybody was coming! To produce an international class event, in a location spectacularly suited to the image, with a world capturing media hook!
We also had about 4 weeks to produce this miracle.
The task was to produce an iconic event, for an iconic film and television series, to the expected standard of 500 million Trekkies, in an iconic location in Sydney (because JJ Abrams likes the place) and also make it relevant for media, locals, international consumption, fans, the guests on the night, Sydney VIPS and the venues involved.
No small ask!
A number of venues were considered: Iconic Sydney places like Luna Park, Botanical Gardens, Darling Harbour, Homebush (Sydney’s hugely successful 2000 Olympics site), Circular Quay, Parramatta, but at the last moment, the Sydney Opera House moved a concert performance by one night to accommodate the massive event.
The race was on to produce the agreements with the Opera House, the surrounding landowners and Paramount to make sure we could supply the crowd control, lighting, video and technical elements for the arrival area, the digital video and audio production requirements in the esteemed Concert Hall to make sure the film was rendered perfectly and to fulfill a party element for the 2000 VIP guests who would be partying on before and after the event. 21st Century colourful shooters in glass test tubes and futuristic canapés helped.
The forecourt of the Sydney Opera House is a large complex public area, where people from many nations around the world come to visit, to sit and to look at the Sydney vistas. We were interrupting that with kilometres of fencing, barricades and lighting towers. We were also laying 800 sq metres of red carpet along the flat of the forecourt and the steps up to the concert hall. The logistics of the build and the care of the stakeholders around the area required careful and sensitive management.
The Sydney Opera House is a spectacular world leading venue, with a technical team second to none. We built a Digital Film Theatre, with 5.1 surround sound, with a 22m (72’ 2”) screen, full DCI digital projection with backup, inside a concert hall with a 6 second reverb!
Our guests were treated to a massive red carpet arrival layout, with media access and interview spaces galore, to a contemporary themed VVIP guest party in the various foyers of the Opera House.
Reviews of the night included:
Abrams, stepping on stage to announce Bana's arrival to rapturous applause, thanked the Sydney for holding the Premiere, telling those who lobbied online for a Northern Hemisphere premiere: "Why are we doing it here? The question is why isn't everybody doing it here and why did you let us come?"
Once inside, director JJ Abrams introduced the cast members and explained that he’d fallen in love with Sydney when filming MI:3 here and insisted that the world premiere take place here and for the first time ever hold a premiere at the Sydney Opera House.
The Concert Hall had been specifically retrofitted for the occasion into a giant movie theatre with the best possible Dolby sound equipment and very expensive projection equipment so in audiovisual terms it was the best movie I’ve seen, far superior to the new Gold Class cinemas that have opened in Sydney recently and it did justice to what fans had dreamed a rebooted Star Trek Universe would look like.
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NVidia Roadshow - Sydney & Melbourne, March 2006
NVIDIA is an industry leader in programmable graphics processor technologies. With NVIDIA head office being based in Taipei, VEM worked remotely on the entire pre-production for this event.
VEM were commissioned to produce two events back to back in Sydney and Melbourne. The objective was to create a suitable environment along with all necessary technical requirements for NVIDIA to deliver their business and corporate updates along with their latest product line up demonstrations.
In each room was built a stage set complete with high definition projection for the best possible quality to showcase the high-definition demonstration systems. At the back of each room areas were set up for partners to display their products.
At the Sydney event, VEM worked to extremely tight deadlines due to prior hotel bookings. We had only 4 hours to install the stage set and all audio visual elements and less that an hour to create the display areas.
Branding was a priority at these events, banners, branded table cloths, signage, posters and lighting in NVIDIA corporate colours were all used to transform venues.
The program for the day consisted of presentations and demonstrations by NVIDIA followed by a Q&A session. After the formal segment concluded, corporate partners networked with NVIDIA employees over a few drinks and a selection of gourmet canapés.
The events were hailed a great success with all elements running extremely smoothly cementing an ongoing relationship between Visual Event Management and NVIDIA. |
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Kodak Dual Lens Camera Launch - Sydney, March 2006
VEM had the pleasure of designing and implementing an art gallery installation on behalf of Network PR for the launch of the new panoramic dual lens camera.
Three Australian celebrities, Toni Collette, Sam Worthington and Rachel Ward, were commissioned to do a series of photographs for the display based on a theme of duality, using the new Kodak Digital dual lens camera.
Our designers took an empty shell venue at the Museum of Contemporary Art and transformed it into a funky New York style gallery.
Custom made pristine white walls were installed in the space, these were backlit with iridescent violet and electric blue lighting, the artworks were mounted and individually pin spotted. Casual seating in the form of white leather sofas and ottomans created comfortable chill out areas for guests to sit and discuss the display.
Kodak's range of digital camera products took pride of place in the centre of the room, these were elegantly displayed on plinths that glowed gold from within, highlighting the sleek design of the products.
Guests including Kodak VIP’s and the artists themselves, Toni Collette, Rachel Ward and Sam Worthington strolled through the gallery sipping champagne and nibbling on canapés.
An outdoor balcony area overlooking the harbour became very popular as the sun set. Hot pink lighting, a fully stocked bar, great music and plenty of networking kept guests happy well into the evening! |
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Tropfest Movie Extra VIP Marquee - Sydney, February 2006
VEM were recently employed to create a space for Movie Extra VIP's to watch the Tropfest short film festival from.
From the main event the open fronted marquee glowed like an oasis sheltering Movie Extra guests and sponsors from the harsh elements outside.
The entrance to the marquee was marked with two striking flower arrangements - standing on plinths that shone amber from within. A bubble machine gently dispersed a constant flow of bubbles across the front of the marquee, reinforcing the theme of the film festival this year (contestants in the festival had to incorporate 'bubbles' somewhere in their short film pieces.)
Inside, VEM tented the ceiling of the marquee and draped the walls with soft white flowing fabric to give the space an opulent and luxurious feel.
The room was lit in cool greens with warm amber highlights, gently moving bubble images created movement and interest to the walls, floor and ceiling.
An internally lit bar which changed colour during the evening was the centre focus of the room, raised seating areas with white leather chairs were offset by custom-made Japanese style dark wood shelving adorned with gently twinkling tee lights. Two exotic flower arrangements took on a life of their own, creeping up onto the shelving units, sprouting bubbles from the stems.
Guests of Movie Extra were treated to champagne and cocktails, fine wines and beer. Two Buffet tables were placed either end of the room, draped sumptuously in chocolate satin fabric, these were piled high with platters of spicy Thai curries, pasta dishes and gourmet salads. Noodle boxes and bowls of sweets and ice creams also circulated the room throughout the evening.
The tempting array of treats, relaxed atmosphere and funky café del mar style background music meant guests stayed well into the evening providing the perfect sanctuary from the relentless rain outside! |
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Firewall Film Premiere - Sydney, February 2006
When Harrison Ford came to Sydney for the Australian premiere of his new thriller Firewall, Visual Event Management (VEM) was called upon to handle all elements of the red carpet premiere and the press conference.
Over a thousand people gathered at the red carpet event, lining Oxford Street outside and crowding three levels inside the Westfield Bondi Junction to catch a glimpse of the Hollywood legend as he walked the red carpet with his fiancé Calista Flockhart. After discussing Firewall with the large number of attending media and signing autographs for fans, Harrison stepped up onto the host’s stage to thank the crowd for the warm welcome.
Inside the cinemas, guests were treated to delicious gourmet food boxes and a live video feed so they could watch the red carpet festivities on the screen. Phil O’Neil of Roadshow Films, then introduced Harrison, who thanked the crowd and introduced his latest film.
The next day, the Sydney Opera House provided a picturesque backdrop as members of the media interviewed Harrison during the Firewall press conference at Quay Restaurant. Following the conference, photographers gathered on the adjoining patio for a photo of the star, which appeared in the major news outlets the following day.
With less than two weeks’ lead time, VEM worked with Westfield Bondi Junction, Greater Union Cinemas and Quay Restaurant on all facets of the red carpet event and press conference to ensure a memorable experience for all guests and media. They also worked closely with the Waverly Council, Police, RTA, STA and Security to ensure smooth traffic flow and enjoyable and safe viewing areas for the large public crowd that attended. VEM coordinated everything from red carpet arrivals, barricading, venue management, security, lighting and assisted with media registration, positioning and management.
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North Country Film Premiere - Sydney, January 2006
Visual Event Management (VEM) was proud to provide a red carpet premiere and media event for the film North Country at the historic State Theatre in Sydney. The event was to provide an interview opportunity for the media, as well as to showcase the film to the Australian audience.
Hundreds of people lined Market Street to catch a glimpse of Academy Award-winning actress Charlize Theron, who was later nominated for a Best Actress Oscar for her role in the film. Joining her was the film’s director, Niki Caro, who also directed the critically acclaimed 2003 film Whale Rider.
The festivities on the red carpet were covered by a large number of media, which included photographers, TV crews, and internet and radio reporters. Interviews and photos from the event were featured in all of Sydney’s prestigious print and online publications.
North Country posters edged the 50m red carpet promoting the film to gathering fans as well as creating a suitable backdrop and point of interest for all invited media.
Once everyone was seated Joel Perlman (Roadshow Pictures) introduced the two Stars into the spotlight to discuss the film.
Visual Event Management worked with the State Theatre, Sydney City Council, Police, RTA and Security to ensure the area was a safe environment for gathering public and the passing traffic as well as minimising any disruption to foot traffic. VEM coordinated everything from red carpet arrivals, barricading, venue management, security, lighting and assisted with media registration, positioning and management.
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NVidia Display Stand, Atomic Live - Sydney, December 2005
Visual Event Management (VEM) was proud to be appointed by NVIDIA, the pre-eminent Global Graphics Technology provider, to provide the design, construction, staffing and management of their exhibition stand at the inaugural Atomic Live gaming expo.
Working remotely with NVIDIA in Taiwan, VEM designed the look and feel of the displays, managed the design and production of all backdrops, brochure and collateral printing, arranged staffing, an innovative Jigsaw puzzle game and liaised with the 6 partner distributors to provide the technical and logistics support they required.
Each partner provided a high-end gaming system, with the latest in CPU and NVIDIA graphics technology. Along with demonstration software, games and materials.
Promotional staff were rostered and rotated throughout the day, to provide the prizes and giveaways to the gamers and high-end enthusiasts.
VEM also managed the display of promotional material, which was discreetly placed in every possible location.
Later that evening at the Awards, NVIDIA won the “best GPU manufacturer, 2006” and “Runner up in Innovation of the Year”
All who attended agreed that Booth was well located and attracted lots of traffic, the half-hourly jigsaw puzzle competition drew the crowd, the NVidia booth was the largest and most colourful, the NVidia showbag was the best and had everyone asking for one, the promo girls attracted the gamers and the Power of 3 was a clear message on the booth.
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The Interpreter World Film Premiere - Sydney, April 2005
VEM was proud to organise the World Film Premiere for The Interpreter, with two of Sydney's favourite icons – the Sydney Opera House and the film’s Australian star Nicole Kidman. With only 2 weeks lead time, VEM worked closely with the Sydney Opera House, the Premier’s office and United International Pictures (UIP) to coordinate and manage the event.
Fans lined the red carpet to catch a glimpse of “our Nicole” as well as other local and international celebrities including Sir Richard Branson, Antonia Kidman, Bob Carr, Bryan Brown, Jocelyn Moorhouse, Joel Edgerton, Lady Sonja McMahon and Jack Thompson.
Described as the “Party of the Week” with the 100m red carpet “snaking sexily all the way up the front steps” (Sun Herald, April 10, 2005), the red carpet was edged with flag poles, each 6m high, the international flags evoking the feel of the United Nations building, highlighting this film as being the first ever to be allowed to shoot inside this influential building.
Gold bollards and red ropes were placed along the centre of the 4m wide carpet to complete the look and make possible for all 1200 invited guests to enter the Sydney Opera House in style as well as assist our star in conducting interviews with the media along the red carpet.
Around 120 media attended the event with representation from local and international sources with VEM hands-on in assisting UIP with media registration, placement and management during the event. In all, the major event comprised the screening of the film, 2 independent cocktail parties for VIPs and invited guests and the red-carpet event on the steps of the Opera House.
Guests heading to the Northern Foyer were in for a treat as they found themselves sipping on a selection of beverages that were customized to the variety of canapés on offer. Evenly spread throughout the two levels; all enjoying the bubbly, local red and white wine and hearty hand held canapés which were served elegantly from paper cones.
Underlying themes and images from the film, treated in a sepia tone were displayed throughout the space. Elegant lighting highlighted the exhibition as well as the magnificent floral displays erected on elegant black plinths, stylised to represent that of a
New York
cocktail party. The arrangements also incorporated a slight South African skew, which tied in with Nicole’s character from the film. The star joined the cocktail party, mingling amongst the crowd before making her way inside the Opera Theatre to introduce the film.
Synonymous with the Australian Opera and Ballet, the Opera Theatre is designed for performance but not for cinema. VEM and technicians from the Sydney Opera House transformed the space within 2 days into a movie goer’s paradise. Without a projection room, screen or surround audio system, a complex customized sound and digital video projection system with the latest Dolby surround sound was installed. Extra banks of speakers were finely tuned to ensure that each of the theatre's six sound zones was perfectly served.
VEM organised all aspects of the event, from the red carpet arrivals and logistics, media registration and management, security, lighting, venue and catering management, limousine, taxi arrivals and traffic supervision, to building a Digital cinema complete with Dolby surround sound inside the Opera Theatre.
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The Ring 2 Film Premiere - Sydney, March 2005
Visual Event Management was proud to provide a red carpet Premiere and media event for the Ring 2, at the George Street Cinemas in
Sydney
. P
ut on at short notice to accommodate a visit from the film's star, Naomi Watts, the premiere was to provide an interview opportunity for the media, as well as to showcase the film to the Australian audience.
Stunning Australian Actress Naomi Watts beamed as she walked the red carpet at Hoyts Cinemas for the World Premiere of her blockbuster sequel The Ring 2. Hundreds of people lined
George Street
and gathered around the Hoyts cinema complex to catch a glimpse of our local girl turned
Hollywood
leading lady, who on arrival was accompanied by family members and her mum Miv Watts.
Over 30 media lined the red carpet to cover the premiere event which included photographers, TV crews, and internet and radio reporters. The premiere made front page news with the Sun-Herald quoting the event as “Naomi’s Perfect Sydney Premiere” (Sun-Herald, March 20, 2005).
The Ring 2 posters edged the 20m red carpet promoting the film to gathering fans as well as creating a suitable backdrop and point of interest for all invited media.
To transport our 500 guests into the environment of the film, the creepy atmospheric music from the film’s soundtrack played as guests entered the cinema. Once everyone was seated James Valentine (Showtime Movie News) introduced Naomi into the spotlight for a brief chat about her experience on the set as well as to introduce her latest film.
Sydney
’s film-industry best turned up to support Naomi with acclaimed actor Jack Thompson leading the charge as well as Joel Edgerton and Leeanna Walsman in attendance.
Visual Event Management (VEM) worked with Hoyts Cinemas, Sydney City Council, Police, RTA and Security to ensure the area was a safe environment for gathering public and the passing traffic as well as minimise any disruption to Saturday night foot traffic. VEM coordinated everything from red carpet arrivals, barricading, venue management, security, lighting and assisted with media registration, positioning and management.
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The Legends Of The Guardians Film Premiere
