NVIDIA is an industry leader in programmable graphics processor technologies.  With NVIDIA head office being based in Taipei, VEM worked remotely on the entire pre-production for this event.

VEM were commissioned to produce two events back to back in Sydney and Melbourne.  The objective was to create a suitable environment along with all necessary technical requirements for NVIDIA to deliver their business and corporate updates along with their latest product line up demonstrations.

In each room was built a stage set complete with high definition projection for the best possible quality to showcase the high-definition demonstration systems.  At the back of each room areas were set up for partners to display their products. 

At the Sydney event, VEM worked to extremely tight deadlines due to prior hotel bookings.  We had only 4 hours to install the stage set and all audio visual elements and less that an hour to create the display areas.

Branding was a priority at these events, banners, branded table cloths, signage, posters and lighting in NVIDIA corporate colours were all used to transform venues.

The program for the day consisted of presentations and demonstrations by NVIDIA followed by a Q&A session.  After the formal segment concluded, corporate partners networked with NVIDIA employees over a few drinks and a selection of gourmet canapés.

VEM had the pleasure of designing and implementing an art gallery installation on behalf of Network PR for the launch of the new panoramic dual lens camera. 

Three Australian celebrities, Toni Collette, Sam Worthington and Rachel Ward, were commissioned to do a series of photographs for the display based on a theme of duality, using the new Kodak Digital dual lens camera.

Our designers took an empty shell venue at the Museum of Contemporary Art and transformed it into a funky New York style gallery.

Custom made pristine white walls were installed in the space, these were backlit with iridescent violet and electric blue lighting, the artworks were mounted and individually pin spotted.  Casual seating in the form of white leather sofas and ottomans created comfortable chill out areas for guests to sit and discuss the display.

Kodak's range of digital camera products took pride of place in the centre of the room, these were elegantly displayed on plinths that glowed gold from within, highlighting the sleek design of the products.

Guests including Kodak VIP’s and the artists themselves, Toni Collette, Rachel Ward and Sam Worthington strolled through the gallery sipping champagne and nibbling on canapés.

VEM were recently employed to create a space for Movie Extra VIP's to watch the Tropfest short film festival from.

From the main event the open fronted marquee glowed like an oasis sheltering Movie Extra guests and sponsors from the harsh elements outside.

The entrance to the marquee was marked with two striking flower arrangements - standing on plinths that shone amber from within.   A bubble machine gently dispersed a constant flow of bubbles across the front of the marquee, reinforcing the theme of the film festival this year  (contestants in the festival had to incorporate 'bubbles' somewhere in their short film pieces.)

Inside, VEM tented the ceiling of the marquee and draped the walls with soft white flowing fabric to give the space an opulent and luxurious feel.

The room was lit in cool greens with warm amber highlights, gently moving bubble images created movement and interest to the walls, floor and ceiling.

An internally lit bar which changed colour during the evening was the centre focus of the room, raised seating areas with white leather chairs were offset by custom-made Japanese style dark wood shelving adorned with gently twinkling tee lights. Two exotic flower arrangements took on a life of their own, creeping up onto the shelving units, sprouting bubbles from the stems.

Guests of Movie Extra were treated to champagne and cocktails, fine wines and beer. Two Buffet tables were placed either end of the room, draped sumptuously in chocolate satin fabric, these were piled high with platters of  spicy Thai curries, pasta dishes and gourmet salads. Noodle boxes and bowls of sweets and ice creams also circulated the room throughout the evening.

VEM was proud to organise the World Film Premiere for The Interpreter, with two of Sydney's favourite icons – the Sydney Opera House and the film’s Australian star Nicole Kidman. With only 2 weeks lead time, VEM worked closely with the Sydney Opera House, the Premier’s office and United International Pictures (UIP) to coordinate and manage the event. 

Fans lined the red carpet to catch a glimpse of “our Nicole” as well as other local and international celebrities including Sir Richard Branson, Antonia Kidman, Bob Carr, Bryan Brown, Jocelyn Moorhouse, Joel Edgerton, Lady Sonja McMahon and Jack Thompson. 

Described as the “Party of the Week” with the 100m red carpet “snaking sexily all the way up the front steps” (Sun Herald, April 10, 2005), the red carpet was edged with flag poles, each 6m high, the international flags evoking the feel of the United Nations building, highlighting this film as being the first ever to be allowed to shoot inside this influential building.

Gold bollards and red ropes were placed along the centre of the 4m wide carpet to complete the look and make possible for all 1200 invited guests to enter the Sydney Opera House in style as well as assist our star in conducting interviews with the media along the red carpet.

Around 120 media attended the event with representation from local and international sources with VEM hands-on in assisting UIP with media registration, placement and management during the event.  In all, the major event comprised the screening of the film, 2 independent cocktail parties for VIPs and invited guests and the red-carpet event on the steps of the Opera House.

Guests heading to the Northern Foyer were in for a treat as they found themselves sipping on a selection of beverages that were customized to the variety of canapés on offer.  Evenly spread throughout the two levels; all enjoying the bubbly, local red and white wine and hearty hand held canapés which were served elegantly from paper cones. 

Underlying themes and images from the film, treated in a sepia tone were displayed throughout the space.  Elegant lighting highlighted the exhibition as well as the magnificent floral displays erected on elegant black plinths, stylised to represent that of a New York cocktail party.  The arrangements also incorporated a slight South African skew, which tied in with Nicole’s character from the film.  The star joined the cocktail party, mingling amongst the crowd before making her way inside the Opera Theatre to introduce the film.

Synonymous with the Australian Opera and Ballet, the Opera Theatre is designed for performance but not for cinema.  VEM and technicians from the Sydney Opera House transformed the space within 2 days into a movie goer’s paradise.  Without a projection room, screen or surround audio system, a complex customized sound and digital video projection system with the latest Dolby surround sound was installed.  Extra banks of speakers were finely tuned to ensure that each of the theatre's six sound zones was perfectly served.

VEM organised all aspects of the event, from the red carpet arrivals and logistics, media registration and management, security, lighting, venue and catering management, limousine, taxi arrivals and traffic supervision, to building a Digital cinema complete with Dolby surround sound inside the Opera Theatre.